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The integration of artificial intelligence (AI) into Korea's multi-billion-dollar K-pop industry is no longer a question of "if," but "when." Industry giants like HYBE and SM Entertainment are charging full-throttle into this technological revolution, but the rise of AI in music production is not without its controversies.
Bang Si-hyuk, the mastermind behind the Grammy-nominated boy band, BTS, and the chairman of Korea’s biggest-selling K-pop label, HYBE, recently revealed that artificial intelligence (AI) is becoming a key factor for his operation and strategy. During an interview with the American magazine, Billboard, the 51-year-old said he has long wondered if human artists will remain as the only entities to produce music that caters to people’s needs and tastes. Bang is only one of many people who believe AI will reshape the future of the K-pop industry. He has been striving to incorporate the state-of-the-art AI technology into music, as evidenced by the launch of a project called “Midnatt” in May. Midnatt, an alter ego of HYBE’s male singer Lee Hyun, rolled out the digital single, “Masquerade,” in Korean. However, thanks to the AI-powered pronunciation correction technology, the tune was available in six different languages, including English, Spanish and Vietnamese. It also featured the female voice of Lee, which was created through voice designing technology. The project was spearheaded by HYBE’s interactive media arm, HYBE IM, and AI audio tech startup, Supertone. HYBE acquired the latter for 45 billion won ($36.5 million) in January. Source: The Korea Times
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